There exists Pelikan products with unusual "Pelican" imprint (instead of Pelikan). For certain export markets, the brand name went by Pelican until mid-1950's. One may remember that Montblanc Meisterstück was Montblanc "Masterpiece" for the export market, although the situation was different.

As the Pelikan products expanded outside Germany, advertisements, price lists, packaging were translated into important trading languages for the foreign markets. For the entire English-speaking markets, their English versions were provided, in which the brand name had been translated into English form Pelican (Pelikan catalog No.75 (1939)). For the French-speaking markets, the brand name was French form Pélican from early 1900's to early 1920's⁽¹⁾. For other countries, the brand name was not consistent, dependent on what language was most important for international trading. While there exist Spanish advertisements with "Pelican", the brand name was "Pelikan" in Italy.

The pictorial mark of pelican was one of Germany’s oldest registered trademarks (Pelikan’s Perch), and had been used for advertisement, price lists, packaging, and logo on the products. Later, the design was simplified to be distinct and identifiable even on the products (PELIKAN – THE BRAND). The pictorial trademark, however, was gradually supplanted in the leading role by the typography of "PELIKAN" with better legibility and recognizability.
 
After the WWII, the reconstruction of Günter Wagner began, and the company gradually established the Pelikan brand as one of the world's leading vendors of school and office supplier. As early as 1946, "Pelikan Werke" was added to the company name "Günter Wagner" in letterheads and other printed matters. By the beginning of 1950's, the name "PELIKAN" had been recognized to be  associated with Günter Wagner company by the majority of German people. Initially, Pelikan was only "a bird", then emerged as a famous reliable brand before the WWII. After the WWII, PELIKAN was regarded as the global brand by the German Patent office (PELIKAN – THE BRAND). By the mid-1950s⁽²⁾, the brand name was at last unified under the name of PELIKAN all over the world (Pelikan’s Perch).

Note;⁽¹⁾After then, it seems that the brand name was changed from Pélican back to Pelikan, but that "Pelican" was also used. "Pelican" is seen on ink bottle (Pelikan catalog No.67 (1935)) and on AUCH-Pelikan (Pelikan leaflet (ca.1936)). We can see that the notation of the brand name was not uniform.
⁽²⁾"Pelican" imprint is found on model 100, 101, 100N, 101N, 400, 500, 140 etc., but not on the following models. It is also seen on AUCH-Pelikan (please see below).